Now you are so much wiser.

I work for a pharmaceutical company in Ft. Collins, Colorado. The drug market (not drug in a bad way) is very competitive, and in order to get ahead, there are a number of things that you need.

First, you have to have a drug that people need; it has to fill a void. Next, you have to be able to produce it and prove that it works. After that, you need to get it approved by the FDA (in the US) or another regulatory agency that represents your country or region. Finally, you have to market it so people and doctors can see just how badly they really need this product. Marketing is huge.

Unfortunately, you can�t market or advertise pharmaceuticals like you can other products. Drug commercials show a bunch of people running around in the wind with flowing, colorful clothes and expressions of joy. Weak. Why can�t these commercials come on 20 decibels higher than the normal programming and show cars doing donuts in the desert while blasting Led Zeppelin? Don�t you think that would be more appealing? Oh wait, that�s a Cadillac commercial.

Anyway, marketing is tough. That�s why you need brilliant advertising like this:

It didn�t come from Johnson & Johnson, but that doesn�t� make it any less brilliant.

Tomorrow is golf day and a concert in Boulder. A bunch of us are going to see Hell�s Belles, which is an all-female AC/DC cover band. These girls are ROCK STARS. Besides, the singer from my band, Lickin� Lolli, is also the singer for Hell�s Belles.